In the modern-day retail landscape retailers need to adapt and differentiate themselves in service, knowledge and brand portfolio to keep up the pace with both the online platforms and the new generation of consumers.
TaleFish sells and markets several premium global accessory brands that strongly appeal to the new consumer needs and interests. With a high impulse buying factor, fast stock rotation and low investment risk these brands suit the fast-paced environment that retail nowadays has become.
Content always is and has been key. In retail sales and marketing are more than ever interwoven. TaleFish facilitates sell through by telling the stories. Brands often have unique branding and product history. The challenge is to translate all this content into relevant sales tools for the local market and the shop crews.
Tales for Sales