Stance has turned socks into one of the world’s most exciting accessories in less than five years. The founders saw a category that had been ignored, taken for granted, looked over, and dismissed.
By creating life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand. By underpinning their creative roots with a relentless focus on technical innovation, they’ve ensured that Stance socks are now found in over 40 countries on the feet of those who dare to be different.
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Our world is propelled by young disruptors and curious creators. The eternal optimists constantly questioning the status quo. Redefining beauty. Shaping politics. Influencing culture. Constantly pushing the human race forward. Risking and failing, and showing up to try it again. It’s a philosophy that exists in everything we do. An endless desire to challenge basic and plant the seed of confidence in us all. So we’re dedicated to keep the torch burning, igniting another generation of innovators. Creating the world we want to live in.
Stance’s belief that a sock can be a vital piece of performance gear helped them to impress sports stars and equipment managers at the highest levels of basketball and baseball. The company’s R&D team pays close attention to moisture wicking and targeted cushioning—there’s a science to it, in a way that feels completely fresh.
“We build an incredible sock,” says Taylor Shupe, the company’s Chief Product Officer. “We rarely talk about the durability, the wicking, the utility, the comfort or the fit, but those are things we’re highly invested in. We want the consumer to experience and feel them themselves.”